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( The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy) [Libérer] ¹ Matthew Hindman

The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy Kindle EditionThe Myth of Digital Democracy Kindle Edition

Lized versionBut the implications for the public sphere and political discourse is even troubling It is hard to see how any but the biggest and political discourse is even troubling It is hard to see how any but the biggest brands can succeed online because it s costly to develop sites that attract attention and oyalty The public s access to high uality journalism particularly Touch of Enchantment local journalism will suffer Meanwhile the big platformsike Facebook that can bundle diverse media content and deliver a arge audience will win Importantly Hindman provides a thoughtful practical chapter on what media firms can do to fight back and succeedThe Internet Trap is the smartest and shrewdest book on the topic It brims with insights fascinating examples and wit I VE KNOWN HINDMAN FOR ALMOST 20 known Hindman for almost 20 and have admired him and his work tremendously I truly believe that if news media companies have a savior it is Matt Hindman. Has become mathematically impossible for grad students in a garage to beat Google and why net neutrality alone is no guarantee of an open internet He also explains why the challenges for ocal digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy The Internet Trap shows why even on the internet there in today’s online economy The Internet Trap shows why even on the internet there still no such thing as a free audienc.  The Internet Trap: How the Digital Economy Builds Monopolies and Undermines DemocracyExcellent clear eyed easy to understand prose that will make you rethink major assumptions about the nature of the internet and help you understand why the modern Internet Tends Towards Monopoly Not tends towards monopoly not If you re ooking for a book to help your small business compete in the digital marketplace as another reviewer was this isn t that book But if you re Pee Wee Scouts treasury (Pee Wee Scouts, looking for aucid explanation of why Google Facebook and Apple have the sway they do why ocal news is becoming a thing of the past and why our politics is becoming so polarized and nationalized this book is for you Drawing on economic theory and empirical analysis plus great storytelling writing and analogies this theory and empirical analysis plus great storytelling writing and analogies this should be reuired reading for every policymaker and executive working on media Most of the ways that businesspeople media executives and policymakers think. A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible Instead behemoths ike Google and Facebook now dominate the time we spend online―and grab all the profits from the attention economy The Internet Trap explains how this happened This provocative and timely book sheds ight on the stunning rise of the digital giants and the online struggles of nearly

free download The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy

About the net is a myth not reality and this is hurting our democracy and economySome people believe tropes High Heat like competition is just a click away But Hindman is the first to document the brutal math behind web traffic that makes big sites powerful and small sites impotent Online traffic isike companies on a stock exchange the arge caps have staying power while those with small market capitalizations are variable and therefore much riskyThe esson for media companies is get big or get out This is expensive to achieve just when the news media have seen their business models collapse Among the best Sections Is Hindman S Analysis is Hindman s analysis how the net has flipped the ogic of advertising income ocal news has gone from the most ucrative to the east valuable The A treatise on the law of marital rights in Texas lesson for regulators is treat the reality of the web not the fictional idea. Veryone else―and reveals what small players can do to survive in a game that is rigged against themMatthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time The internet has not reduced the cost of reaching audiences―it has merely shifted who pays and how Challenging some of the most enduring myths of digitalife Hindman explains why the internet is not the postindustrial technology that has been sold to the public how it.